Does the proposal for this action make sense for your personas?

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I'm sure that your team comes up with several innovative ideas, but they need to be inevitably attractive to your persona.

Therefore, when answering this question, you reflect on the real effectiveness of the action or discard/adjust it before committing your resources.

Let's look at the following example: a music austria mobile database thought about creating an e-book about musical genres, but after better evaluating the customer profile, they considered that the medium didn't have much traction, so they adjusted the content for podcasts on Spotify.

4. Can the goal of this action be achieved within the marketing planning time frame?
Since performance indicators inform the efficiency of your action, the goal needs to be defined according to the period of your marketing planning.

In other words: if it is an annual plan, a very low target may mask the fact that the result was positive, when in fact it was not consistent with the time period of application. On the other hand, a very high target for a quarterly plan may frustrate the person responsible for not achieving an unlikely result.