Social commerce and the 10 Laws of Social Media Marketing
Posted: Thu Feb 20, 2025 5:40 am
Long before you start planning to have a good social media presence, which involves content marketing , influence and choosing the best channels to work on, you need to keep some important principles in mind.
In an article for Entrepreneur, writer and marketing, branding and social media expert Susan Gunelius wrote about the 10 Laws of Social Media Marketing, which can guide social commerce.
1. Law of Listening: Reading audience reports canada mobile database your intentions and participating in online forums as a listener is an effective way to understand what is important to your audience.
2. Law of focus: being a specialist is better than a generalist when it comes to social commerce. Build a solution that has a higher probability of success.
3. Law of quality: saying that it is better to have quality than quantity is practically a market mantra. In social commerce, it is better to have people engaged around your product or service than a large number of followers.
4. Law of patience: achieving good results in content marketing is an exercise in commitment. Therefore, plan long-term goals.
5. Law of sharing: by publishing relevant content, your community will engage and share knowledge with their own network, increasing the reach of your work.
6. Law of influence: It is important to connect with influencers who have authority in the segment in order to establish a valuable relationship.
7. Law of value: focus more on creating creative and inspiring content and less on offering services.
8. Law of recognition: value all opinions and assessments made by your audience. This will make the brand grow closer to the public's expectations and will establish a relationship of respect with consumers.
9. Accessibility law: stay visible to your audience. Set a frequency for publishing and disseminating material and make it easier for people to access communication channels.
In an article for Entrepreneur, writer and marketing, branding and social media expert Susan Gunelius wrote about the 10 Laws of Social Media Marketing, which can guide social commerce.
1. Law of Listening: Reading audience reports canada mobile database your intentions and participating in online forums as a listener is an effective way to understand what is important to your audience.
2. Law of focus: being a specialist is better than a generalist when it comes to social commerce. Build a solution that has a higher probability of success.
3. Law of quality: saying that it is better to have quality than quantity is practically a market mantra. In social commerce, it is better to have people engaged around your product or service than a large number of followers.
4. Law of patience: achieving good results in content marketing is an exercise in commitment. Therefore, plan long-term goals.
5. Law of sharing: by publishing relevant content, your community will engage and share knowledge with their own network, increasing the reach of your work.
6. Law of influence: It is important to connect with influencers who have authority in the segment in order to establish a valuable relationship.
7. Law of value: focus more on creating creative and inspiring content and less on offering services.
8. Law of recognition: value all opinions and assessments made by your audience. This will make the brand grow closer to the public's expectations and will establish a relationship of respect with consumers.
9. Accessibility law: stay visible to your audience. Set a frequency for publishing and disseminating material and make it easier for people to access communication channels.