Look at all the paths, but don't get lost

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Strategic planning, in practice, does not allow for the use of unfounded fads. It is much better to reduce the number of strategies, but to use them correctly and without wasting money, than to go around like a madman trying to surf every wave.

New solutions and trends can be great, but if they are italy mobile database aligned with the purpose of your digital marketing strategic planning, they will only generate unnecessary work. Below, we will list some possibilities that can and should fit seamlessly into your planning:

SEO (Search Engine Optimization)
Basically, good practices in website construction, maintenance and content generation for good positioning in organic searches.

Social media
Choose the channels through which you will communicate. Define a persona, create a schedule of relevant and pertinent posts for each channel. For real results, interact with the public. Only those who engage will be engaged.

E-mail
Good old email has been so misused that for many it is synonymous with spam. But when it is applied in a CRM strategy, as a means of building relationships with very specific audiences, or in a remarketing plan, then it converts well.