Augmented Reality for attention-grabbing campaigns
Posted: Thu Feb 20, 2025 7:07 am
Competitions encourage the target group to engage with the advertising. A QR code on the poster or digital display entices people to take part. By scanning, participants go directly to the campaign page where they can take part.
QR codes are also ideal for presenting products. Instead of showing all the information mexico mobile database on outdoor advertising, a scan takes you directly to the product page in the online shop. There, users can find details, images and videos as well as the option to purchase.
Combining digital signage and augmented reality creates unique advertising experiences. Virtual elements such as 3D animations are integrated into the real environment. This attracts the attention of the target group.
According to a Swiss study, the activation rate for digital outdoor advertising with augmented reality elements is 1.5 times higher than for traditional print and TV campaigns.
The digital possibilities in outdoor advertising are diverse. They allow advertisers to interact effectively with their target group. By combining out-of-home media and online channels, reach and interaction are increased.
QR codes are also ideal for presenting products. Instead of showing all the information mexico mobile database on outdoor advertising, a scan takes you directly to the product page in the online shop. There, users can find details, images and videos as well as the option to purchase.
Combining digital signage and augmented reality creates unique advertising experiences. Virtual elements such as 3D animations are integrated into the real environment. This attracts the attention of the target group.
According to a Swiss study, the activation rate for digital outdoor advertising with augmented reality elements is 1.5 times higher than for traditional print and TV campaigns.
The digital possibilities in outdoor advertising are diverse. They allow advertisers to interact effectively with their target group. By combining out-of-home media and online channels, reach and interaction are increased.