Thou shalt not fall into the temptation of vanity metrics

[bitheerani319]

Vanity metrics are those that make you feel good, but don't directly contribute to business growth — number of likes and followers, for example.

If you want to generate demand, you need to keep your eyes on what really matters. To do this, it is important to have some KPIs mapped out and learn how to use the data to your advantage.

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