Obtaining statistics is extremely important in email marketing, whether for:
Knowing if the email has reached all recipients
Evaluate the success of a campaign through indicators (such as opening rate and click rate)
Enriching knowledge about the contact list
Create segmentations and more relevant messages according to your groups
Measuring the performance of your campaigns is essential for a good email marketing strategy. After sending emails, you need to know if they were delivered correctly, how many people opened them, how many clicked on the links, etc. This way you can evaluate your strategy and analyze which aspects are working well and which ones need improvement.
An email marketing service shows you all the key indicators such as the opening rate, click rate, return rate, etc.
3 – Manage subscription cancellation
Manual management of cancellations is very complicated and tedious. It is difficult turkey mobile database to ensure that all cancellation requests are taken into account.
From a technical standpoint, an unsubscribe that is not taken into account is a risk to your deliverability and reputation. With an email marketing tool like Sendinblue, you can manage your unsubscribe lists and customize your unsubscribe link.
4 – Create a newsletter that looks good on any device
Nowadays, email needs to be responsive, that is, it needs to adapt to the phone, tablet and/or laptop format.
Software like Sendinblue allows you to use a responsive design editor, so that your emails adapt to any device, as well as preview your email in different emails and different media before you send your email.
5 – Avoid blocked lists
It is important to maintain a good sender reputation to avoid being blocked and ensure that your emails are delivered correctly.
With Sendinblue, you can rest assured that steps are taken to protect the sender reputation of its customers (which is not the case with all email marketing services).
And by “protecting sender reputation” we mean IP reputation. At Sendinblue, our goal is to ensure email security and delivery for all users of shared Sendinblue IP addresses.
As the name suggests, a shared IP address is one that is used by multiple users. It is a cheaper option for companies that send a limited volume of emails, but there is a risk: if a user's reputation goes down, the IP is affected.
For companies with high-volume email campaigns, Sendinblue offers a dedicated IP address , allowing you to maintain complete control over sender reputation.