Quick Return Digital Marketing Strategies
Posted: Thu Feb 20, 2025 10:33 am
There are several actions that can provide your company with quick results, including those listed below. If you want to adopt short-term digital marketing for your business, you can bet on one or more of these tactics.
Paid Ads on Google
On Google, there are several types of campaigns that you can use to achieve different short-term digital marketing goals. Learn more about each one!
1.1. Research Network Campaigns
Aims to increase website traffic and generate conversions. To do this, these ads appear in Google search results when someone searches for keywords related to your business.
1.2. Display Network Campaigns
Its aim is to increase brand visibility and recognition. These are visual russia mobile database advertisements that appear on Google partner sites, YouTube and also APPs.
1.3. Shopping Campaigns: another short-term digital marketing option
These are ads that display specific products, including images, prices, and store names, in Google search results. Their purpose is to promote e-commerce products and increase online sales.
1.4. Video Campaigns
Here, the ads are in video format , appearing on YouTube and the Google Display Network. They aim to increase engagement and brand awareness through video content.
1.5. App Campaigns
If your short-term digital marketing goal is to increase the number of downloads and engagement via an app, this is the best option. After all, these ads were created to promote apps, appearing on the Google Search Network, YouTube, Google Play and the Display Network.
1.6. Max Performance Campaigns
These are automated campaigns that use machine learning to optimize ads across all Google networks. Their purpose is to maximize conversions or the value of conversions using all available Google Ads channels.
1.7. Discovery Campaigns
These ads are visually appealing and appear in YouTube, Gmail, and Google Discover feeds. They’re perfect for a short-term digital marketing strategy that aims to reach new audiences and generate interest with relevant, visually appealing content.
As we have seen, each campaign is designed to achieve different objectives and audiences. Therefore, choosing the right campaign depends on the specific goals of your business, which reminds us that relying on experts is essential for a correct definition.
Paid Ads on Google
On Google, there are several types of campaigns that you can use to achieve different short-term digital marketing goals. Learn more about each one!
1.1. Research Network Campaigns
Aims to increase website traffic and generate conversions. To do this, these ads appear in Google search results when someone searches for keywords related to your business.
1.2. Display Network Campaigns
Its aim is to increase brand visibility and recognition. These are visual russia mobile database advertisements that appear on Google partner sites, YouTube and also APPs.
1.3. Shopping Campaigns: another short-term digital marketing option
These are ads that display specific products, including images, prices, and store names, in Google search results. Their purpose is to promote e-commerce products and increase online sales.
1.4. Video Campaigns
Here, the ads are in video format , appearing on YouTube and the Google Display Network. They aim to increase engagement and brand awareness through video content.
1.5. App Campaigns
If your short-term digital marketing goal is to increase the number of downloads and engagement via an app, this is the best option. After all, these ads were created to promote apps, appearing on the Google Search Network, YouTube, Google Play and the Display Network.
1.6. Max Performance Campaigns
These are automated campaigns that use machine learning to optimize ads across all Google networks. Their purpose is to maximize conversions or the value of conversions using all available Google Ads channels.
1.7. Discovery Campaigns
These ads are visually appealing and appear in YouTube, Gmail, and Google Discover feeds. They’re perfect for a short-term digital marketing strategy that aims to reach new audiences and generate interest with relevant, visually appealing content.
As we have seen, each campaign is designed to achieve different objectives and audiences. Therefore, choosing the right campaign depends on the specific goals of your business, which reminds us that relying on experts is essential for a correct definition.