Brand archetype in the B2B world
Posted: Thu Feb 20, 2025 10:39 am
Do you believe that brand archetypes are exclusive to B2C brands? Although they are widely used in this market, there is no real reason not to adopt them in the B2B world.
Just remember that your business also wants to deepen its relationship with the customer and generate connections!
In today’s scenario, there is no room for those brazil mobile database insist on rigid and personality-free B2B Marketing and communication strategies. After all, behind the corporate facade, there are people who want authentic connections with their suppliers.
Thus, brand archetypes can help technology and B2B companies reach the customer’s emotional core, strengthening trust and loyalty. And who isn’t looking for that?
Let's look at some examples: the Sage Archetype can be useful for a technology company that has a more serious and discerning audience, since it is based on knowledge and wisdom. Hint: IBM follows this line!
But nothing stops a company from adopting the Fool Archetype, if its intention is to connect with the public by showing that the world of technology can also be fun and irreverent.
Just remember that your business also wants to deepen its relationship with the customer and generate connections!
In today’s scenario, there is no room for those brazil mobile database insist on rigid and personality-free B2B Marketing and communication strategies. After all, behind the corporate facade, there are people who want authentic connections with their suppliers.
Thus, brand archetypes can help technology and B2B companies reach the customer’s emotional core, strengthening trust and loyalty. And who isn’t looking for that?
Let's look at some examples: the Sage Archetype can be useful for a technology company that has a more serious and discerning audience, since it is based on knowledge and wisdom. Hint: IBM follows this line!
But nothing stops a company from adopting the Fool Archetype, if its intention is to connect with the public by showing that the world of technology can also be fun and irreverent.