What’s more, it allows you to present to your board the impact of your paid media investment, with data that clearly shows where that investment is going. That’s why you need to be able to prove the ROI of paid media.
So how do you do this? ROI is the measurement of all your paid media activity that creates value, divided by the investment you put into achieving it. Here’s a simple formula to follow:
Value / Investment X 100 = Paid Media ROI %
To measure the ROI of paid media you need to be clear about the return you want to generate.
So, your goal is to build brand awareness ? Are you trying to generate leads? Do you want to increase revenue?
Understanding exactly what your business goals are, what value costa rica mobile database means to your company, and how your conversions fit into that is always the best place to start.
So, once you’ve identified your paid media ROI goals, it’s time to set goals for how and when you plan to get there.
The metrics that matter to your business will be determined by your goals. So understanding how your campaigns are performing starts with defining which ones you should measure.
By focusing on the right metrics , you’ll have a true understanding of what the campaign delivers for your business. In turn, you’ll be able to clearly communicate performance to management.
That’s why we’ve put together a list of some of the most common metrics you’re likely to encounter.