Data Driven Marketing: How to Use Data to Increase Your Leads
Posted: Sat Feb 22, 2025 3:56 am
Anyone who works in management positions or runs a company understands the importance of making decisions based on relevant and reliable data. In times of digital transformation, this has become a trend in the most varied sectors of the market. More recently, Data Driven Marketing has also started to gain ground.
One of the main benefits is precisely increasing the company's leads. However, the subject often raises some questions. This reading will help you better understand the concept and its applications, in addition to learning about the main benefits for marketing and the company as a whole. Check it out!
What is Data Driven Marketing?
The concept of data-driven marketing refers to sweden mobile database intelligent use of information to support a company's marketing strategy. In this context, the term intelligence refers to the digital processing of data to transform it into relevant and reliable insights.
Investment in this area has been growing worldwide. According to data from Gartner , global IT spending is expected to reach $4 trillion in 2021. Among the main investment focuses are servers for data storage.
This helps us understand why information has become the most valuable asset for marketing today. There are more than 75 billion devices generating data at all times, which opens up space for insights that basically depend on the creativity of those who process this material.
Social networks, e-commerce, Google searches and blogs are just a few examples of virtual environments that serve as sources for data collection. Therefore, data-driven marketing is close to ceasing to be a trend and becoming a matter of survival for companies.
Those who abandon this strategy and focus on practices that are becoming obsolete tend to lose market share. For organizations in sectors that depend heavily on the digital world, such as IT and B2B companies, the issue is even more critical.
Therefore, it is worth understanding the impacts of this new way of guiding your organization's marketing and taking advantage of the opportunities.
One of the main benefits is precisely increasing the company's leads. However, the subject often raises some questions. This reading will help you better understand the concept and its applications, in addition to learning about the main benefits for marketing and the company as a whole. Check it out!
What is Data Driven Marketing?
The concept of data-driven marketing refers to sweden mobile database intelligent use of information to support a company's marketing strategy. In this context, the term intelligence refers to the digital processing of data to transform it into relevant and reliable insights.
Investment in this area has been growing worldwide. According to data from Gartner , global IT spending is expected to reach $4 trillion in 2021. Among the main investment focuses are servers for data storage.
This helps us understand why information has become the most valuable asset for marketing today. There are more than 75 billion devices generating data at all times, which opens up space for insights that basically depend on the creativity of those who process this material.
Social networks, e-commerce, Google searches and blogs are just a few examples of virtual environments that serve as sources for data collection. Therefore, data-driven marketing is close to ceasing to be a trend and becoming a matter of survival for companies.
Those who abandon this strategy and focus on practices that are becoming obsolete tend to lose market share. For organizations in sectors that depend heavily on the digital world, such as IT and B2B companies, the issue is even more critical.
Therefore, it is worth understanding the impacts of this new way of guiding your organization's marketing and taking advantage of the opportunities.