It is estimated that 3.80 billion people use social media, a number that only grows every year.
Therefore, mobile marketing trends need to find new ways to reach customers and make the purchasing process as easy as possible.
In this sense, shoppable ads are nothing new. Nowadays, many brands use the feature to interact with their consumers.
But many of them still have a small obstacle in the process: to buy, you need to follow a link to the company's website and make the transaction there.
This is where Social Commerce comes in. These features allow consumers to purchase a product within the social network. This way, the shopping journey is uninterrupted and the customer can close deals more quickly and conveniently.
But for now, the update on Facebook and Instagram platforms kazakhstan mobile database is still restricted to some countries.
5) Mobile payment
The introduction of digital wallets such as Google Pay or Apple Pay has set new trends in digital marketing. Especially since they have become extremely popular among consumers.
Research shows that by the end of the year, more than 50% of consumers will use mobile devices for shopping .
This will result in mobile wallet apps becoming more popular than classic credit or debit cards.
Furthermore, mobile payments bring benefits to both customers and businesses. After all, it is much faster and easier than taking out a card from your wallet and typing in a PIN. Therefore, more payments can be made in less time.
When it comes to customers, less time means a more satisfying customer experience . This will likely lead to greater loyalty.