While it’s tempting to throw your efforts across all these different channels, it’s not a good investment of your time and money. Or your team’s.
Instead, choose the communication channels that work best for your prospects.
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Where do they prefer to be contacted? Is your ideal client the type who loves to connect on LinkedIn? Do they prefer quick connections where they can get the information they need quickly?
To choose the right communication channels, you need to know your ideal customer profile as early as possible.
3) Find the right time
Timing is also a key factor in your effective sales engagement strategy.
For example, let’s say a new lead fills out a form on your website. From your customer profiles, you know that this type of lead would prefer to receive a call from your sales team.
However, it takes your reps five days to contact the new new zealand mobile database lead back. By then, they will have found another option. In other words, the channel is right, but the timing is wrong.
So you need to optimize your strategy. To do this, look for ways to speed up your team's response times for customer service .
How? Start by noting what times of day (or days of the week, or weeks of the month) your leads are most likely to be available and interested in talking to you.
Know your audience, understand their schedule and adapt your sales outreach to suit their timing.
4) Explore resources to track sales engagement
Metrics depend on accurate and valid data. To track customer engagement metrics, you need, at a minimum:
Data collection tools : Your data pipeline should be able to collect data from all customer engagement channels. Like your website, customer support chats, and email campaigns,
Analytics Platform : Track your chosen metrics to gain insights from the data you collect . Additionally, an analytics platform will also reveal broad trends in your data,
Customer segmentation tools : identifying these customer groups allows you to execute an effective engagement sales strategy for each profile.