The year 2022 promises to bring some key changes to a wide range of sectors. Much of this is due to the rules of the General Data Protection Law , in force since 2020.
Another point is also a reflection of changes in consumer behavior. After all, the use of smartphones for various everyday tasks is increasingly greater and more constant.
Therefore, your company needs to adopt strategies like the ones you will see below:
7) Protect consumer privacy
The entry into force of the LGPD helped to impose more transparency on user privacy. Its guidelines are very similar to those in force in Europe and the USA.
All of this has brought new developments for companies. So, among cyprus mobile database the marketing trends for 2022 is the adoption of privacy policies.
Ideally, they should be tailored to your business and activities in the digital environment. This should be shared with users who visit your website , apps and other applications in the online environment.
Furthermore, we are seeing the effects of these changes among the biggest players on digital platforms. Chrome, for example, has been increasing user privacy. In addition, it has promised to stop using third-party cookie tracking ads by 2022.
On the other hand, it seeks to protect its advertising interests with the launch of FloC . As its goal is to track groups of similar users rather than individuals.
The tool began testing in 2021. However, it has not yet gained much attention from the public or companies. Therefore, this is one of the marketing trends for 2022 to be observed in the coming months.