5 Marketing Trends for 2015
Posted: Sat Feb 22, 2025 5:51 am
The saying goes, “New year, new life.” In marketing, this means new approaches, motivations and challenges. Discover some of the main marketing trends for 2015.
Real-time marketing – Social media has never had as much power and impact as it does today. A good example was what happened last Christmas season. The TAP Trade Union Platform, which brings together 12 unions of the Portuguese poland mobile database employees, called a strike for the last few days of the year (between 27 and 30 December). Although the strike was ultimately called off, it forced more than 25,000 passengers to change their bookings. With requests for clarification “falling in” almost by the minute, TAP resolved the situation through all of its communication platforms, including the Facebook page where customers can get answers to all types of questions and which operates 24 hours a day, 7 days a week. This is just a sample of current customer expectations. Immediate service, 24x7x365. This means that brands must be present (it is imperative) and be able to respond quickly to customer approaches. Whether it is a request for assistance, clarification of a doubt, a complaint or a positive testimonial.
Personalization – The market is global, but communication and marketing must be local to achieve good results. And with the technology and means available, we need to go further and opt for personalization . Targeted campaigns have greater acceptance and provide a better customer experience.
Transparency – truth above all else is one of the main mottos in marketing. Customers do not want to be “fooled” by fictitious stories, they increasingly value ethics and prioritize honesty and social responsibility. The demand now is to know what brands/companies are really doing, at all times, in the interests of the customer and the community. A clear example was the reaction of AirAsia’s chairman, Tony Fernandes , when the plane crashed on December 28th. The immediate response on various social networks, the closeness to the victims’ families and the communication of everything that was being done, was praised by everyone.
Real-time marketing – Social media has never had as much power and impact as it does today. A good example was what happened last Christmas season. The TAP Trade Union Platform, which brings together 12 unions of the Portuguese poland mobile database employees, called a strike for the last few days of the year (between 27 and 30 December). Although the strike was ultimately called off, it forced more than 25,000 passengers to change their bookings. With requests for clarification “falling in” almost by the minute, TAP resolved the situation through all of its communication platforms, including the Facebook page where customers can get answers to all types of questions and which operates 24 hours a day, 7 days a week. This is just a sample of current customer expectations. Immediate service, 24x7x365. This means that brands must be present (it is imperative) and be able to respond quickly to customer approaches. Whether it is a request for assistance, clarification of a doubt, a complaint or a positive testimonial.
Personalization – The market is global, but communication and marketing must be local to achieve good results. And with the technology and means available, we need to go further and opt for personalization . Targeted campaigns have greater acceptance and provide a better customer experience.
Transparency – truth above all else is one of the main mottos in marketing. Customers do not want to be “fooled” by fictitious stories, they increasingly value ethics and prioritize honesty and social responsibility. The demand now is to know what brands/companies are really doing, at all times, in the interests of the customer and the community. A clear example was the reaction of AirAsia’s chairman, Tony Fernandes , when the plane crashed on December 28th. The immediate response on various social networks, the closeness to the victims’ families and the communication of everything that was being done, was praised by everyone.