Creating an editorial plan

[nusaibatara]

Set KPIs
Key Performance Indicators (KPIs) are essential tools used by companies to evaluate whether their marketing activities are progressing towards their objectives .

These indicators provide concrete philippines cell phone number list data on various aspects such as profit, traffic or visibility . KPIs allow you to precisely measure the results obtained from your marketing strategy .

It is essential to set clear numerical goals in order to effectively evaluate KPIs. For example, you could set a goal of increasing your newsletter subscribers by 1,000 within three months.
By regularly monitoring your KPIs, you can evaluate whether your current strategy is working or whether you need to make changes to improve performance.

The editorial plan is nothing other than the organizational scheme for the publication of various contents , which can concern any digital platform : from the classic company blog to the newsletter, without of course forgetting the social profiles.

Precisely because the contents must inevitably change depending on the platform on which they are published, the editorial plan also deals with establishing technical parameters such as the type and length of the contents, the target users to whom they are addressed and the timing of the publication.

All this in the face of an analysis of competitors' content , aimed at studying which are the most effective and capable of attracting the public the most .