Always-on lead capture : something that needs to happen with market intelligence
Posted: Sat Feb 22, 2025 5:56 am
It’s up to analysts to know where the ideal customer profile is and build a contact base for them;
Connection with captured leads : occurs through phone calls, sending emails, and conversations via social networks. The goal is to organize a flow of cadence to gain the lead's attention. This makes it easier to awaken their desire for an appointment to talk in more detail about the solution sold;
Lead qualification : it's time to understand if the lead is ready to move forward and finally buy. To do this, always try to find points to communicate with them.
Another essential issue for an effective Y-shaped sales funnel: identifying the maturity of the lead. This can be done through the lead scoring that your company applies in its marketing automation tool.
This is the point that marks the bridge between inbound and outbound flows: Maturity will take this potential buyer from one side of the Y to the other .
Lead generation is always challenging, isn’t it? But when done kuwait mobile database correctly, it can generate many opportunities. And depending on the volume, it can be difficult to handle them all.
Therefore, it is necessary to be strategic, organized and analytical to improve the results and productivity of the sales force in your business.
It is also important to know when the lead is ready to enter each flow of the Y-shaped sales funnel. An efficient way to control everything that happens is to have good key sales indicators (KPIs), measuring performance from the moment the visitor becomes a lead.
Also Read: Digital Marketing KPIs Every CEO/CMO Should Track
How do you know when a lead is ready for the Y-shaped sales funnel?
It is important to make it clear when movement from outbound can enter the inbound flow – and vice versa.
Therefore, it is necessary to take some aspects into account to understand the ideal moment and identify whether the lead is really ready to move to the other side of the Y-shaped sales funnel.
To help with this task, we have separated three points of attention. They are: interest, profile and maturity of the lead . Let's take a closer look at them:
Interest
The aspect to consider here is the analysis of the behavior of leads within your website. This is a simpler indicator, which refers to downloads made on:
Automation flows,
Opening emails,
Customer life cycle .
The profile of the material sent is also important. It helps you understand whether it is possible to move this potential buyer to the other side of the Y-shaped sales funnel.
Does he open more bottom-of-the-funnel materials? Then it’s safe to move forward. But if he’s only interested in top- and middle-of-the-funnel materials, then you need to be a little more patient and nurture that lead. Even if the sales cycle ends up being longer in these cases.
Connection with captured leads : occurs through phone calls, sending emails, and conversations via social networks. The goal is to organize a flow of cadence to gain the lead's attention. This makes it easier to awaken their desire for an appointment to talk in more detail about the solution sold;
Lead qualification : it's time to understand if the lead is ready to move forward and finally buy. To do this, always try to find points to communicate with them.
Another essential issue for an effective Y-shaped sales funnel: identifying the maturity of the lead. This can be done through the lead scoring that your company applies in its marketing automation tool.
This is the point that marks the bridge between inbound and outbound flows: Maturity will take this potential buyer from one side of the Y to the other .
Lead generation is always challenging, isn’t it? But when done kuwait mobile database correctly, it can generate many opportunities. And depending on the volume, it can be difficult to handle them all.
Therefore, it is necessary to be strategic, organized and analytical to improve the results and productivity of the sales force in your business.
It is also important to know when the lead is ready to enter each flow of the Y-shaped sales funnel. An efficient way to control everything that happens is to have good key sales indicators (KPIs), measuring performance from the moment the visitor becomes a lead.
Also Read: Digital Marketing KPIs Every CEO/CMO Should Track
How do you know when a lead is ready for the Y-shaped sales funnel?
It is important to make it clear when movement from outbound can enter the inbound flow – and vice versa.
Therefore, it is necessary to take some aspects into account to understand the ideal moment and identify whether the lead is really ready to move to the other side of the Y-shaped sales funnel.
To help with this task, we have separated three points of attention. They are: interest, profile and maturity of the lead . Let's take a closer look at them:
Interest
The aspect to consider here is the analysis of the behavior of leads within your website. This is a simpler indicator, which refers to downloads made on:
Automation flows,
Opening emails,
Customer life cycle .
The profile of the material sent is also important. It helps you understand whether it is possible to move this potential buyer to the other side of the Y-shaped sales funnel.
Does he open more bottom-of-the-funnel materials? Then it’s safe to move forward. But if he’s only interested in top- and middle-of-the-funnel materials, then you need to be a little more patient and nurture that lead. Even if the sales cycle ends up being longer in these cases.