Whether you’re choosing Google Ads or Meta Ads, it’s important to understand the challenges of each platform. Here’s what to look out for when including Google Ads in your planning:
Cost
Given their popularity, there is a lot of competition for keywords on Google Ads. This, of course, generates bids.
Additionally, advertising costs are particularly high for certain industries. For example, the legal, finance and insurance, and technology categories have a higher average cost per click.
In comparison, Meta ads can be cheaper. But keep in mind that clicks on Facebook or Instagram ads may be less likely to lead to conversions.
Customer Support
Google uses AI for its approval process. This means that many norway mobile database users find that their ads are mistakenly disapproved and blocked by Google.
For example, a bot might mistakenly flag an ad as containing something that isn't allowed, such as a bottle of olive oil being classified as an alcoholic beverage.
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Additionally, getting a human at Google can be challenging, so it can take days to resolve an issue, which of course means potential financial losses.
Configuration and maintenance
Without specialized knowledge, creating and launching ads can be difficult and time-consuming. You need a lot of knowledge and skill to get the most out of Google Ads campaigns.
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Additionally, Google frequently updates the platform, making it difficult to navigate the dashboard and find what you're looking for in a new layout.
Benefits of Meta Ads
If you're between Google Ads and Meta Ads, it's time to understand how Facebook and Instagram ads can bring significant results to your business.