So before sharing some tips, we thought it was important to show you some numbers that prove that LinkedIn helps B2B companies generate leads.
As you can see in the infographic below, more than 10% of leads are generated from posts on B2B company profiles . And participation in groups is also essential.
Infographic about B2B lead generation on LinkedIn
(click on the image to access the full infographic)
In other words: LinkedIn has great potential. As long as your team or digital marketing agency carefully monitors the path of your lead – from the initial post to the final sale. To do this, bet on these four strategies below:
1) Your company profile should not become an extension of your website
Has your company only been using LinkedIn to advertise recruitment czech republic mobile database processes and product launches? Then it’s time to broaden your horizons:
Stand out from the competition using compelling visuals
The banner image is the first thing that leads see, so it should not only be aesthetically pleasing, but also add value through an effective call to action .
Treat the company description as a pitch
The first two or three lines of your description should get straight to the point. As you write, imagine yourself speaking directly to your audience. This will engage them and make them want to click to “see more.”
Build your company's thought leadership status in the industry
So, distribute and share relevant content: blog posts , infographics, webinars, or other content from thought leaders.
Make sure your feed is constantly updated with engaging content. This shows potential customers that you’re more than just a profile page with a link to your website.