How to calculate the conversion rate
Posted: Sat Feb 22, 2025 6:37 am
How to calculate the conversion rate
To calculate the conversion rate , just apply a very simple formula :
(Number of conversions / Number of unique visitors) x 100.
What you get, therefore, is the taiwan cell phone number list percentage of people converted, that is, those who performed the action you requested.
Let's take a practical example by taking the example of the 15 conversions that occurred that we presented in the previous paragraph. Now you will better understand why 15 conversions out of 1,000 or out of 10,000 change the cards on the table.
Let's apply the formula to both cases and see all the steps:
(15/1,000) x 100 = (0.015 x 100) = 1.5%
(15/10,000) x 100 = (0.0015 x 100) = 0.15%
The results speak for themselves. In the first case the conversion rate is 1.5% while in the second it drops to 0.15%.
You might think that, after all, the people converted are always 15. But if you have daily traffic that brings you 10,000 visits to your website or e-commerce, but only a few of those users are converted, it means that there is something to improve in order to obtain even greater results.
To help you keep track of data and percentages there are specific tools, the famous online tools that relieve you from having to do the math manually. Furthermore, the conversion rate is a metric that you already find included in Google Analytics which is the tool used by those who deal with digital marketing.
To calculate the conversion rate , just apply a very simple formula :
(Number of conversions / Number of unique visitors) x 100.
What you get, therefore, is the taiwan cell phone number list percentage of people converted, that is, those who performed the action you requested.
Let's take a practical example by taking the example of the 15 conversions that occurred that we presented in the previous paragraph. Now you will better understand why 15 conversions out of 1,000 or out of 10,000 change the cards on the table.
Let's apply the formula to both cases and see all the steps:
(15/1,000) x 100 = (0.015 x 100) = 1.5%
(15/10,000) x 100 = (0.0015 x 100) = 0.15%
The results speak for themselves. In the first case the conversion rate is 1.5% while in the second it drops to 0.15%.
You might think that, after all, the people converted are always 15. But if you have daily traffic that brings you 10,000 visits to your website or e-commerce, but only a few of those users are converted, it means that there is something to improve in order to obtain even greater results.
To help you keep track of data and percentages there are specific tools, the famous online tools that relieve you from having to do the math manually. Furthermore, the conversion rate is a metric that you already find included in Google Analytics which is the tool used by those who deal with digital marketing.