Digital transformation aims to create more intuitive and simplified purchasing journeys to guide your audience towards conversions. Whether this is working or not can be measured by KPIs such as:
User engagement across different digital touchpoints in the consumer journey;
Percentage of conversions attributed to digital channels;
Percentage of dropouts at each stage of the digital consumer journey.
Customer Acquisition Rate and Lifetime Value
Traditional KPIs like website traffic, leads generated, or bounce rates may not give an accurate picture of the user experience with your business. A more accurate reading of this can be obtained through the following KPIs:
Customer acquisition rates;
Customer retention rate;
Churn rate;
Average lifetime value of a customer .
For example, if your company sees a 5% jump in its customer oman mobile database retention rate, you could see a 25-95% increase in profits. This could be much higher than the revenue generated by new customers. But if your numbers are lagging in these areas, then something may not be right.
KPIs focused on internal processes
With many companies adopting agile practices, efficient channels for team collaboration and communication become a necessity.
Therefore, the alignment of internal processes is even more important in times like the one we are experiencing during the pandemic, when teams are working remotely.
See how you can define the correct KPIs to check whether the adopted technologies are working well or not:
Employee productivity
To determine whether new tools are helping improve team productivity, companies need answers to the following questions:
Are employees able to optimize their working hours?
Is automating simple tasks giving them more time for strategic thinking?
Are they able to collaborate and work on their tasks more efficiently than before?
And based on these answers, some of the KPIs to check this operational productivity can be:
Overall employee performance;
Number of tasks being automated;
Revenue generated per employee.
Adoption metrics
Another important parameter to check if your company is on the right track when it comes to determining the performance of new solutions is to take a look at your adoption and usage metrics.