Its role is fundamental in successful campaigns, due to its power to drive and nurture leads.
Additionally, another version of this tactic is the Podcast : an audio version of an article's content.
It's an interesting format to reach people who enjoy their micro-moments : in traffic, while exercising or even during work hours.
Infographic
Digital infographics are very strategic in successful inbound marketing campaigns, as they have a high potential for distributing relevant information.
Additionally, good infographics are often replicated across the internet, which helps generate traffic to your website and an expert profile for your company.
CRM
Customer Relationship Management , or CRM, aims to build customer venezuela mobile database loyalty and turn them into brand ambassadors, a kind of poster boy.
CRM works on three fronts: creating relationship channels between companies and customers, searching for and analyzing their needs to anticipate problems and find solutions.
In addition to being a source of strategic input in creating content and interacting with the customer.
Webinar, White Paper and E-book
Educational materials help position your company as an expert in the market – which contributes to brand goodwill.
Webinars are conferences held online, where a person presents the content. Some have chats, which help the audience interact during the broadcast.
White papers are leaner graphic materials used to publicize a company's data, actions, success stories and products.
E-books are an important tool for distributing content about your company's specialties and solutions, in a shareable format.
In both cases, it is possible to obtain data on possible leads to make the material available.
This then ensures a qualified contact base for your sales team to work with later.