Growth hacking success stories Facebook

[zihadhasan010]

Facebook recently hit the 2.3 billion active user mark and much of that success is due to the growth hacking mentality the company has had since day one.

When profile creation was launched for everyone, not just college students, acquiring new users became a big challenge: how to remain interesting, if now everyone could be invited?

Facebook's first hack was to allow people to add badges and widgets to their websites (the evolution of these widgets is today's Page Plugin ).

As a result, people visiting a website were invited to view that website's Facebook page and ended up creating a profile of their own.

Another Facebook growth hack was related to user retention .

Analyzing the behavior of users who remained latvia mobile database active on the social network, Facebook growth hackers came up with an activation metric:

"People who added 7 friends in the first 10 days were much more likely to continue on the network as active users."

With that in mind, they created several features to motivate and make it easier for those new profiles to find those first 7 friends.

One of these functions is when you are asked for your email when creating your profile. With this, Facebook searches your contacts for friends to suggest you.

Another option is that a friend of yours will suggest another friend that you both know but that you haven't added yet. This feature appears a lot for friends of a person who has just created their account and then, over time, it no longer appears.