What are the advantages of an interactive digital book in an online marketing strategy?

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Having an interactive ebook in your strategy brings many benefits. Below, we will list the main ones so that you can take them into account when producing yours.

1. Lead qualification
This is the first advantage of interactive ebooks. In addition to pleasing the reader, who no longer needs to be passive when reading, it gives the marketing professional the advantage of qualifying potential clients.

Let's see how qualification is carried out in some companies through Inbound Marketing .

A person downloads an ebook and becomes a lead. An SDR (Sales Development Representative) then analyzes the data filled out in the form to download the material and qualifies the person as a potential new customer and then passes them on to a salesperson.

Therefore, when contacting this lead, sales reps ask about their goals and challenges in order to make the best offer. This consumes something that is mexico mobile database essential for salespeople: time.

What if it was possible to take these qualification steps and bring even more qualified leads to the sales team ? With an interactive digital book this is possible!

Once they complete the questions presented in the ebook, to improve the direction within the content, sellers can take the answers into account when addressing them.

For static ebooks, a standard approach is often:

"I'd like to know what led you to download this material."
On the other hand, when analyzing the responses of an interactive ebook, the focus changes a little:

"I noticed that you are a business owner and you don't do Content Marketing yet and therefore you need the help of a specialist in the field. That's why I'm making this contact. How can I help you?"
Much more accurate, isn't it?