What is Google Ads?

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Google Ads is the largest sponsored links tool on the Internet. And not in vain, since it is Google's advertising platform and the company's main source of income. This resource is part of SEM ( Search Engine Marketing ) strategies.

Through Google Ads, brands promote their products and services in the top results of users' searches , based on the keywords they use to find what they want. Google identifies sponsored links by adding the term “ad”:


In addition to sponsored links in the search engine , the tool also allows you to place ads in other formats, such as banners and videos on Google partner websites .

These formats are part of the so-called Display namibia mobile database Network, while sponsored links make up the Search Network.

Business goals that Google Ads helps achieve
The purpose of Google Ads is quite clear: to attract the attention of potential buyers and generate short-term conversions .

Companies invest a certain amount of money so that a specific segmented audience can find them.

Think about this: what is more advantageous for an online children's clothing store: having its campaign displayed to thousands of people or having it displayed to 500 people who are really interested in this type of product?

This is the real benefit of digital advertising, the possibility of targeting products and services to a qualified audience that is related to the business.