Social media marketing + Email Marketing

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Just as important as adapting to the digital transformation in higher education is communicating the innovations you have. And for that, Social Media Marketing and Email Marketing are excellent dissemination strategies.

Considering that only 2.4% of Latin American universities are considered digital disruptors, if you can be part of this group you will have a competitive advantage.

In this way, you will create a differentiated value proposition and you will be able to position yourself as a reference in this digital revolution, something that is well received by students, teachers and society in general.

In addition, social media and email marketing dissemination strategies allow you to build a loyal and solid community around your university's brand , helping it to position itself as an institution oriented towards the constant and generous transmission of the knowledge it produces.

This positive brand image that is generated by the permanent sharing of knowledge on digital channels stimulates future purchasing decisions.

Customer Experience
Now, moving from the challenge of recruiting to that of paraguay mobile database retaining students, some Digital Marketing strategies can help us. Let's start by talking about Customer Experience .

This concept represents the experience that your HEI (company) delivers to its students (clients) from the first contact they have with your university (whether through an advertisement, content or a post on social media) until they enroll in one of the academic programs.

As you can see, taking care of the Customer Experience can make the difference in a student's decision to stay or drop out of their studies.

In this strategy —as in all Digital Marketing strategies— it is essential to know your target audience very well (market research will be very useful). With this information you can:

build a good experience at every touchpoint of every stage of the customer journey;
invest in customization;
improve the perception of your university;
create brand ambassadors ;
increase the Lifetime Value ( LTV ).