1) Does the color scheme match your brand?

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Evaluating your website's design and layout
The design and layout of your website should be visually appealing and reflect your brand identity. vietnam phone number data A cluttered or outdated design can make your website look unprofessional and discourage potential customers from engaging with your business. When evaluating the design and layout of your website, consider the following:


2) Is the font easy to read?

3) Are images used effectively?

4) Is there enough free space?

If your answer to these questions is no, it may be time for a redesign.

Analyzing the readability of your website content
Your content should be easy to read, understand, and engage all visitors - regardless of their reading level or language proficiency. To analyze the readability of your website content:

1) Check for spelling or grammatical errors.

2) Use short paragraphs.

3) Use bullets or numbered lists.

4) Use subheadings.

5) Avoid using jargon or technical terms.

Check the placement of your call to action on your website
Your call to action (CTA) should be strategically placed throughout your website to encourage users to take action. To evaluate the placement of your CTA:

1) Make sure your call to action is visible and stands out.

2) Make sure it is above the fold of the page.

3) Use action-oriented language.

4) Use contrasting colors to make it stand out.

Website audit – simple URL structure
Image taken from Strikingly

Website Audit Checklist - Content Audit
Your website content is the backbone of your online presence. It's what communicates your brand, attracts visitors, and ultimately leads to conversions.

Evaluating your website content strategy
Your content strategy should align with your business goals and target audience. A website audit can help you assess whether your current strategy is effective. Start by reviewing the following:

1) Who is your target audience?

2) What are their problems and needs?

3) What topics are relevant to them?

4) How does your content address these topics?

Analyzing keyword usage on your website
Keywords are still important in SEO, but it’s important to use them strategically and avoid keyword stuffing. Use tools like Google Keyword Planner to research relevant keywords for each page of your website.

Once you have a list of keywords, review each page on your website and make sure the primary keyword appears in

1) Page title

2) Meta description

3) Heading tags (H1, H2, etc.)

4) The entire body of the text (but what is necessary!)

Evaluating your website's multimedia and visuals
Visual elements like images and videos can enhance the user experience on your website, but they also need to be optimized for SEO purposes. When conducting a content audit, review every piece of multimedia on your website and make sure that: