Examples of Greenwashing

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Now that you know which path you should take to make your company sustainable, I am going to present a list of examples that you should not follow, that is, companies that have tried to take advantage of greenwashing. You will surely recognize some of them:

British Petroleum (BP)
It is one of the most renowned companies in the oil sector, dedicated to the extraction of crude oil and gas. It uses a green logo alluding to sustainable operations, while its activity is considered polluting and harmful to the planet.

McDonald's
How could you not recognize it? McDonald's is currently running an eco-friendly marketing campaign by painting its facades in certain European countries green, hoping to show that the way it obtains raw materials and its work procedures are sustainable.

However, the products on sale are not entirely eco-friendly , as a lot of plastic is used and the recycling process is not entirely environmentally friendly.

Airbus A380
This type of aircraft is promoted with its slogan " A better environment inside and out " , which is part of a strategy to present itself as an ecological company, when in reality its enormous capacity to transport passengers makes it very polluting due to its high fuel consumption.

In addition to cases like these, political organizations poland mobile database have been accused of practicing greenwashing.

For example, many activists believe that the "clean skies plan" promoted by George W. Bush when he was president (2001-2009) of the United States of America was never intended to stop the escalation of global warming, but rather to gain popularity and increase state revenues.


Greenwashing is a dishonest technique that should be avoided due to the negative impact it generates on consumers.

As you can see, this is a practice that is not limited to companies.

There are various agents, such as the press, politicians, governments and organisations, that seek to publicly position themselves in favour of the environment only to gain a greater number of followers or better acceptance from society.

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