To help you deepen your knowledge of global marketing, we have identified 5 strategies used by leading global companies
Posted: Sat Feb 22, 2025 10:36 am
Global marketing must be designed to have an aligned strategy between the different countries in which it is present , while identifying ways to customize actions for the national market.
Coca-Cola, for example, has been operating internationally since 1919 and is found in more than 200 countries.
While it starts with an alignment of the overall strategy, the brand has found ways to differentiate itself in the countries in which it operates, whether with changes to the label or product composition to adapt to local preferences.
The motto happiness, however, is present in the brand's actions, regardless of culture. This is the strongest core of its marketing strategy.
If a company chooses to develop a unique marketing romania mobile database campaign for each country in which it operates, its image may become confusing to the consumer and it may lose one of the benefits of global marketing, which is avoiding duplication in marketing efforts.
Still, the company must pay attention to specific local issues, such as the 4 Ps of marketing :
Product : Is it necessary to adapt the product or service to local preferences?
Price : Due to local competition, what are the price differentials that the company will need to adopt to be relevant to the consumer in this new market?
Plaza : What are the demands of consumers regarding where they shop? Is it more advantageous to sell online or to have a physical store?
Promotion : Does the language used to promote products reach different cultures? What ways of personalizing the message can be adopted?
The answers to these questions will vary depending on the market the company intends to enter.
Without a doubt, establishing a brand in Asia is very different from establishing a brand in the United States, for example, and all of these factors must be evaluated.
Coca-Cola, for example, has been operating internationally since 1919 and is found in more than 200 countries.
While it starts with an alignment of the overall strategy, the brand has found ways to differentiate itself in the countries in which it operates, whether with changes to the label or product composition to adapt to local preferences.
The motto happiness, however, is present in the brand's actions, regardless of culture. This is the strongest core of its marketing strategy.
If a company chooses to develop a unique marketing romania mobile database campaign for each country in which it operates, its image may become confusing to the consumer and it may lose one of the benefits of global marketing, which is avoiding duplication in marketing efforts.
Still, the company must pay attention to specific local issues, such as the 4 Ps of marketing :
Product : Is it necessary to adapt the product or service to local preferences?
Price : Due to local competition, what are the price differentials that the company will need to adopt to be relevant to the consumer in this new market?
Plaza : What are the demands of consumers regarding where they shop? Is it more advantageous to sell online or to have a physical store?
Promotion : Does the language used to promote products reach different cultures? What ways of personalizing the message can be adopted?
The answers to these questions will vary depending on the market the company intends to enter.
Without a doubt, establishing a brand in Asia is very different from establishing a brand in the United States, for example, and all of these factors must be evaluated.