Why is after-sales service important?

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According to Flywheel, increasing your business's sales is not only about attracting new users, you must also increase the engagement of your current customers. Why? We list 4 reasons.

1. It gives you second sales opportunities
Selling new products to existing customers is cheaper than selling them to new ones.

Think of it this way. Building relationships from scratch involves creating engaging content , designing nurturing flows , and implementing new conversion strategies to bring a new user to a stage your current customer is already at.

2. Improve the shopping experience
Enabling an exclusive customer service channel shows your customers that you will be available to assist them even after the purchase. This demonstrates that you trust your product and your customers will feel more secure when making a purchase.

Ultimately, the experience your customers have will speak for you, as they will be responsible for sharing it with comments, ratings or reviews.

3. Create loyalty to your brand
A satisfied customer will be the best ambassador for your brand.

He will be the one who tells his acquaintances about senegal mobile database you, increasing your brand recognition and the trust that these new users may feel in it.

4. Provide valuable feedback
With after-sales service you will have access to first-hand information about your product and the overall shopping experience .

Through surveys you will be able to find out the current level of satisfaction of your consumers . In this way, you will be able to identify the weak points of your strategy in order to improve them and develop the value chain.