CPL (Cost Per Lead): how to reduce the cost of a lead with NetHunt CRM

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In the world of business and marketing, every penny counts. For many businesses, the key performance indicator for marketing campaigns is CPL (Cost Per Lead). A high CPL is a serious obstacle to achieving business goals, as it means that customer acquisition is too expensive.

Reducing this indicator is a priority for many companies, as it not only saves resources but also paves the way for greater profitability. However, achieving the goal requires a systematic approach, accurate analysis, and modern tools.

In the article, we will look at what CPL is, how to calculate it, why it can be high, and how NetHunt CRM reduces this indicator.

Content

What is CPL (cost per lead) and how to calculate it
How to lower CPL with NetHunt CRM
Main reasons for high CPL
Example of using NetHunt CRM to reduce CPL
Conclusions
Popular questions
What is CPL (cost per lead) and how to calculate it
CPL is a marketing metric that determines how much money is spent on attracting one potential customer (lead). CPL helps evaluate the effectiveness of advertising campaigns, identify the most profitable customer acquisition channels, and optimize the marketing budget.

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The CPL formula is quite simple:

CPL = total advertising campaign costs ÷ number of leads received

For example, if you spent $2,000 afghanistan phone number list on advertising and received 400 leads, your CPL is:
$2,000 ÷ 400 = $5

CPL formula
CPL calculation formula
General expenses usually include:

advertising costs (contextual, targeted, banner, etc.);
the cost of creating content (graphics, texts, videos);
salary of marketers or payment for the services of contractors;
costs for specialized platforms or tools (e.g. CRM).
Why is it important to control CPL?
Cost Per Lead is used for several important purposes.

Campaign performance analysis

By calculating CPL, you can evaluate the effectiveness of your campaign and see how appropriate it is to invest in a specific strategy or program.

Customer acquisition channels comparison

With CPL, you can compare different customer acquisition channels and focus on the most effective ones. For example, if advertising in Meta brings cheaper leads than in Google Ads, it makes sense to pay more attention to the first channel.

Budget forecasting

Companies forecast their marketing budget and determine how many leads they can get for a certain amount. If the CPL is too high, it’s a signal to review the strategy: analyze targeting, advertising, content, and lead processing to make them more effective.

CPL is an important metric that helps businesses achieve better results and use their marketing budget more efficiently. High lead costs, like customer churn , indicate problems in your strategy that need to be addressed to increase your return on investment.