Customer Segmentation: Your Guide to Successful Sales and Effective Marketing Campaigns

[mostakimvip06]

To develop predictably, a business needs to clearly plan its steps and choose effective strategies. Ill-conceived marketing campaigns, dissatisfied customers, and wasteful spending will become serious obstacles on the path to success. To avoid risks and achieve your goals, use customer segmentation .

In this article, we will explain why it is important to divide customers into groups, learn about their preferences, and how this will help achieve better sales results.

Content

What is customer segmentation?
Criteria by which you can segment your customer base
Customer segmentation methods
How to segment customers in NetHunt CRM
What is customer segmentation?
When sales drop, professionals panic. They start calling customers, sending out promotional messages to everyone, and launching ads to the widest possible audience.

Instead of chaotic actions, pay attention to a more strategic approach - customer segmentation. This is the division of the target audience according to common characteristics. For example, age, gender, place of residence, field of activity, interests and values, etc.

Why quality customer segmentation is important
Imagine trying to hit a target while blindfolded. The chances of hitting the target are slim, and all your efforts are in vain. This is how marketing works without customer segmentation.

First, the market is oversaturated with advertising. Mass marketing does not bring the desired results. Potential customers receive dozens, or even hundreds of messages. Without high-quality segmentation, the offer will be lost among others and will remain unnoticed. But advertising that is addressed to a specific group of people will definitely attract their attention.

Secondly, the competition in the market is growing. Attracting customers is becoming more expensive. An approach is needed that will help reduce the cost of conversion. Customer segmentation is one of them. If you know exactly what your audience is interested in, you can offer them exactly what will solve their problems.

Third, technology is constantly evolving. If your customers regularly purchase home goods, create a personalized newsletter with tips on how to decorate your home and offer a discount on a new furniture collection. This strategy will help you retain customers. They will feel that you understand their needs and are ready to share useful information.

But remember that customer argentina phone number list segmentation is not a one-time action, but an ongoing process. Track customer behavior, analyze new data, and make adjustments to your marketing strategies.

Segment customers efficiently with NetHunt CRM!

Try for free
Monobank logologo Rozetka Paylogo Uklon
screen NetHunt
Criteria by which you can segment your customer base
There are many ways to segment your target audience. It’s important to choose the approach that best fits your business model. Let’s look at four popular customer segmentation criteria.

Criterion name

Description

Example

Demographic

Includes gender, age, income, education, profession, marital status

Young women (18–30 years old) buy makeup, men (25–40 years old) choose skin care products, and older women (50+ years old) prefer anti-aging creams.

Geographical

Provides for the distribution of customers by place of residence

Residents of southern regions are more likely to buy summer clothes, while residents of northern regions prefer winter clothes.

Behavioral

Allows you to divide buyers into groups depending on their knowledge, attitude towards purchases, and reaction to the product

Some customers regularly buy products during sales, others immediately after new products are released, and still others only when there are special offers or promotions.

Psychographic

Takes into account education level, interests, values, beliefs

Some fitness club visitors prefer group classes, others prefer yoga and meditation, and still others prefer individual training with a trainer.

Proper segmentation is not just a marketing tool, but the art of finding a personalized approach to each customer. Once they understand that you take their needs into account , they will become not just buyers, but true supporters of your company.