ODA: how NetHunt CRM simplifies work with decision-makers

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Communication with salespeople is the key to successful sales. They decide whether a company will become your client and whether a product or service will become part of their business processes. However, managers often waste time communicating with people who will never make a purchasing decision, even if the product is a perfect fit for the business.

To ensure that efforts are not wasted, it is important to distinguish the PR from other contacts in the company and understand their authority.

In the article, we will look at how to quickly find ODA and build partnerships with them using the NetHunt CRM functionality.

Content

Who are the decision makers (DMOs)?
How to find ODA
Key features of NetHunt CRM for effective work with OPS
Conclusion
Popular questions
Who are the decision makers (DMOs)?
CMOs (decision makers) are key people in a company who make strategic and tactical decisions about choosing products, services, or partners. CMOs include executives, top managers, etc. They decide which projects to support and where to invest.

Determine the company's needs and priorities.

If a company plans to implement a austria phone number list CRM system, the CRM assesses how this solution will improve the work of the sales and customer service department and how it will increase the team's efficiency.

Analyzing market offers and competitors,

the OPR looks for alternative solutions, compares prices and functionality of different products.

Moreover, the OPR takes into account not only the cost, but also the reliability of the supplier, its reputation in the market, flexibility of product settings, further support and updates.

Assess the return on investment (ROI) and the company’s available budget.

The OPS assesses whether the cost of the product matches the company’s financial capabilities.

If the solution has high ROI potential but requires significant investment, the OPS considers a phased implementation of the product or seeks additional funding.

To identify and manage risks,

the OPR analyzes operational, financial, legal, and reputational risks.

To do this, the OPR collaborates with other departments, such as legal to review the legal aspects of the deal and IT to assess cyber threats.

Monitor the implementation of a product or service
The OPS organizes meetings with the team to analyze key performance indicators (KPIs), identify pressing business problems and solve them.

How to find ODA
It is important to find the person who makes the decision, because it depends on them whether you will close the deal or not. If you communicate with the PR directly, you avoid unnecessary intermediaries who do not fully understand the product and may misrepresent the arguments in its favor.

Let's look at tips on how to identify CPOs — key figures in an organization — and establish a connection with them.

Assess the company size and hierarchy
Before you start working on your sales strategy and preparing the necessary materials, such as a product presentation, consider the size of your organization. Understand who you are looking for, who your ESD is.

If your CMO is a business owner , be prepared to talk about financial benefits, ROI, and long-term prospects. Emphasize that your product will reduce marketing costs by 20% by automating business processes.

Need to convince the head of the marketing department? He will be interested to hear how the CRM system segments the audience, tracks the effectiveness of campaigns and engagement channels, increases customer engagement, etc.