Three Main Types of YouTube Video Ads
Posted: Sat Dec 21, 2024 3:58 am
Let's look at the main formats of online video advertising that you have probably encountered before as an Internet user.
1. TrueView In-Stream
The purpose of such advertising: to reach a quality audience. This is the same advertising that YouTube offers to "skip" 5 seconds after the start, thus filtering out users who are not interested in the content. You pay in case of watching 30 seconds of the video, or after interacting with the video. We recommend placing such videos before certain videos that are related to the topic of your product.
2. TrueView Discovery
Goal: reaching the target audience when searching for content whatsapp number data on YouTube. Such videos appear on the user's screen when searching for specific content that is similar to yours in certain parameters. You pay when the user clicks on your advertising video.
3. Bumper Ads
Probably the toughest, but in its own way effective advertising technique is a kind of advertising knockout. Do you remember the mini-commercial that you are voluntarily-compulsorily obliged to watch at the beginning of a video clip on YouTube or some movie on Baskino? Yes, yes, that's it. The case when in "you can't skip it, you can't watch it". The commas have already been placed before you.
This 6-second unskippable video is aimed at increasing impressions, brand reviews and further engagement. Payment is made for 1,000 such impressions.
Short and long videos - choose what you want. A fairly new trend, but one that has already proven its effectiveness, is the ability to watch a video of 30 seconds or more in its entirety, or rewind it 15 seconds forward, thus skipping uninteresting moments for the user. But the chances that he will still watch it to the end become much higher with this function.
1. TrueView In-Stream
The purpose of such advertising: to reach a quality audience. This is the same advertising that YouTube offers to "skip" 5 seconds after the start, thus filtering out users who are not interested in the content. You pay in case of watching 30 seconds of the video, or after interacting with the video. We recommend placing such videos before certain videos that are related to the topic of your product.
2. TrueView Discovery
Goal: reaching the target audience when searching for content whatsapp number data on YouTube. Such videos appear on the user's screen when searching for specific content that is similar to yours in certain parameters. You pay when the user clicks on your advertising video.
3. Bumper Ads
Probably the toughest, but in its own way effective advertising technique is a kind of advertising knockout. Do you remember the mini-commercial that you are voluntarily-compulsorily obliged to watch at the beginning of a video clip on YouTube or some movie on Baskino? Yes, yes, that's it. The case when in "you can't skip it, you can't watch it". The commas have already been placed before you.
This 6-second unskippable video is aimed at increasing impressions, brand reviews and further engagement. Payment is made for 1,000 such impressions.
Short and long videos - choose what you want. A fairly new trend, but one that has already proven its effectiveness, is the ability to watch a video of 30 seconds or more in its entirety, or rewind it 15 seconds forward, thus skipping uninteresting moments for the user. But the chances that he will still watch it to the end become much higher with this function.