mobilizing all its points of
Posted: Thu Dec 26, 2024 3:17 am
We just did a shoot with clients of different styles, ages and body types. Their looks were then relayed in a newsletter. This shoot included both in-store and web clients. We try as much as possible to mix initiatives between retail and digital.
Personalization to drive point-of-sale traffic
Unsurprisingly, the results in stores are also very eloquent, thanks in part to the brand's entire emailing strategy:
Many customers come to the store with their personalized newsletter, to show us the looks they want to buy.
Finally, the brand also runs drive-to-store SMS campaigns to inform spain b2b leads its customers of the reopening of a store, a new product or a promotion.
This segmentation also applies to other scenarios such as birthdays. Indeed, while an e-shop customer will receive, as her birthday approaches, a specific email with a promo code that can be used on the site, the store customer will receive an SMS encouraging her to come and take advantage of her discount directly in store.
Good opportunities to continue the relationship digitally , while continuing to drive traffic to stores.
To conclude
It was a real pleasure to be able to share with you the sublime actions of Lulli. By
Personalization to drive point-of-sale traffic
Unsurprisingly, the results in stores are also very eloquent, thanks in part to the brand's entire emailing strategy:
Many customers come to the store with their personalized newsletter, to show us the looks they want to buy.
Finally, the brand also runs drive-to-store SMS campaigns to inform spain b2b leads its customers of the reopening of a store, a new product or a promotion.
This segmentation also applies to other scenarios such as birthdays. Indeed, while an e-shop customer will receive, as her birthday approaches, a specific email with a promo code that can be used on the site, the store customer will receive an SMS encouraging her to come and take advantage of her discount directly in store.
Good opportunities to continue the relationship digitally , while continuing to drive traffic to stores.
To conclude
It was a real pleasure to be able to share with you the sublime actions of Lulli. By