Optimizely they are probably focusing
Posted: Thu Mar 27, 2025 9:21 am
SimilarWeb is a tool that provides insight into the site's web analytics - by entering a URL, you check the amount of traffic, and discover the main source of traffic: referral links, Google search, social networks... The tool can be used for free, offers the possibility of a demo and requires registration.
BuiltWith will help you discover what technology your competitors are using. By discovering the technology they use, you can discover their future moves. For example, if they are using on AB testing. You can then use the WayBack Machine to special lead check previous versions of their site, and thus learn from other people's trials and failures.
Ubersuggest will show you how much organic and paid traffic a competitor's site is getting - just enter the URL. It will show you what works with your audience (share your target audience) and what doesn't, so you won't waste time and money on content that doesn't guarantee results.
Buzzsumo focuses on blogging. By entering the URL, you get an insight into the most popular blog texts, backlinks and landing pages. It also offers the option of defining a time period: a month, three, a year... By going back in time, you can get inspiration for new blog creations, and you get information about the audience's reaction in advance.
Socialblade is perhaps the most popular tool out of the five. In general, it provides a statistical overview of the success of competing channels on different platforms (YouTube, Twitch, Instagram, Tweeter). You can also go deeper into the matter, and look for information on how many followers they get per day, compared to the amount (and type) of content they publish.
The tools that we have introduced you to will help in "spying" on the competition and can really provide you with very useful information. However, it is important to know what to do next with the received input and how to connect the information and use it as a basis for planning or correcting the strategy in the following period. This is already a task for a professional team that does not shy away from difficult, but also creative work.
BuiltWith will help you discover what technology your competitors are using. By discovering the technology they use, you can discover their future moves. For example, if they are using on AB testing. You can then use the WayBack Machine to special lead check previous versions of their site, and thus learn from other people's trials and failures.
Ubersuggest will show you how much organic and paid traffic a competitor's site is getting - just enter the URL. It will show you what works with your audience (share your target audience) and what doesn't, so you won't waste time and money on content that doesn't guarantee results.
Buzzsumo focuses on blogging. By entering the URL, you get an insight into the most popular blog texts, backlinks and landing pages. It also offers the option of defining a time period: a month, three, a year... By going back in time, you can get inspiration for new blog creations, and you get information about the audience's reaction in advance.
Socialblade is perhaps the most popular tool out of the five. In general, it provides a statistical overview of the success of competing channels on different platforms (YouTube, Twitch, Instagram, Tweeter). You can also go deeper into the matter, and look for information on how many followers they get per day, compared to the amount (and type) of content they publish.
The tools that we have introduced you to will help in "spying" on the competition and can really provide you with very useful information. However, it is important to know what to do next with the received input and how to connect the information and use it as a basis for planning or correcting the strategy in the following period. This is already a task for a professional team that does not shy away from difficult, but also creative work.