Neuromarketing under the digital light

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Coincidences are rare in marketing. Much like in any science, information is in a certain place, at a certain time, for a certain reason. Everyone has their own why. With the development of science and technology - marketing also develops, because marketing is exactly that - a dose of science, a dose of technology and a pinch of imagination.

That is why we are not surprised that scientific achievements in the field of neuroscience and the study of cognition have found their application in digital marketing. This is exactly how we define neuromarketing - the practical application of cognitive research, in the service of marketing and understanding consumer will. Neuromarketing involves the use of modern buy bulk sms service technologies, such as fMRI (functional magnetic resonance imaging), EEG (electroencephalography) and special sensors, in order to detect and measure consumer reactions to a specific product. It is not necessary to explain why and to what extent this type of market research is more effective than its predecessors: monitoring the dynamics of sales of a given product in response to specific marketing activities and simple surveys.

We have already had the opportunity to experience the results of using neuromarketing as a useful tool. You must have noticed that while we are waiting in line at the cash register, small items such as chocolate bars, batteries, razors and candies are always conveniently in sight. As we leave the racks of sweets, a stand with laundry powder pops up in front of us, whose formula, lo and behold, flawlessly removes chocolate stains. During all that time, pleasant music is playing from the speakers, which turns shopping from an obligation into a pleasant experience. We repeat, in the consumer society and the world of marketing, coincidences are rare - especially if we find the reasons for a certain marketing activity in the scientific mapping of consumer reactions.