Change the time you send your email
Posted: Thu Mar 27, 2025 9:46 am
During this step, you should go back to creating the "persona of your ideal customer". Essentially, when writing content for an email marketing campaign you should think of it as if you were selling live with the only difference being that you are more limited in length. More precisely, this type of communication should be shorter, more precise and more direct.
Try to imagine how to interest your contact in as few words as possible, and this will help you when writing the subject line. Also, it is important that you know that only those emails that have been opened but not bounced are counted in the open rate. More precisely, those emails that have been opened and read to the end.
So, make sure you match all your content to what the contact might really be interested in. Regardless of the goal of the email or its position within the email marketing campaign, always personalize.
It doesn't matter how good content you can write if that content isn't what your contact doesn't want to read. However, even if you attract him with a good subject line and have good content, it can happen again that your email will not be opened. You sent it at the wrong time.
Although how you compose the email itself is critical to the success of an email marketing campaign, there is another detail that can make or break your advertising success. This is the time you send emails to your contacts.
Namely, most people are most active at 10 or 11 in the morning or from 2 to 5 p.m. in the country email list afternoon. The reason for this is that the first time listed is when contacts usually check their mail for the first time, especially if they are at work or using a business email account.
As for the second mentioned time, it is the time when people are at work or fulfilling their obligations and according to most research, it is the time when people are most active in checking their email addresses.
Therefore, if you also organize the sending of your emails according to this time, you can expect an increased open rate. After all, testing remains. If you still don't have an increased open rate, all you have to do is segment your email list.
Segment your email list
If none of this helped to increase the open rate of your email marketing campaign, re-segment your email list. Try searching your contacts according to the new parameters.
Now, even with a smaller list of contacts, you will have a greater chance of increasing the open rate, and therefore achieving your business goals. Remember, it doesn't matter if you can send an email to 10,000 different addresses if none of the recipients are interested in your offer.
On the contrary, the list you create should be a list of such contacts who will accept your offers with great certainty. Otherwise, the entire meaning of email marketing as one of the most powerful and prominent advertising channels is lost.
Just as you carefully and thoroughly put together your offer, so put together and segment your list. That's the only way you can succeed.
Try to imagine how to interest your contact in as few words as possible, and this will help you when writing the subject line. Also, it is important that you know that only those emails that have been opened but not bounced are counted in the open rate. More precisely, those emails that have been opened and read to the end.
So, make sure you match all your content to what the contact might really be interested in. Regardless of the goal of the email or its position within the email marketing campaign, always personalize.
It doesn't matter how good content you can write if that content isn't what your contact doesn't want to read. However, even if you attract him with a good subject line and have good content, it can happen again that your email will not be opened. You sent it at the wrong time.
Although how you compose the email itself is critical to the success of an email marketing campaign, there is another detail that can make or break your advertising success. This is the time you send emails to your contacts.
Namely, most people are most active at 10 or 11 in the morning or from 2 to 5 p.m. in the country email list afternoon. The reason for this is that the first time listed is when contacts usually check their mail for the first time, especially if they are at work or using a business email account.
As for the second mentioned time, it is the time when people are at work or fulfilling their obligations and according to most research, it is the time when people are most active in checking their email addresses.
Therefore, if you also organize the sending of your emails according to this time, you can expect an increased open rate. After all, testing remains. If you still don't have an increased open rate, all you have to do is segment your email list.
Segment your email list
If none of this helped to increase the open rate of your email marketing campaign, re-segment your email list. Try searching your contacts according to the new parameters.
Now, even with a smaller list of contacts, you will have a greater chance of increasing the open rate, and therefore achieving your business goals. Remember, it doesn't matter if you can send an email to 10,000 different addresses if none of the recipients are interested in your offer.
On the contrary, the list you create should be a list of such contacts who will accept your offers with great certainty. Otherwise, the entire meaning of email marketing as one of the most powerful and prominent advertising channels is lost.
Just as you carefully and thoroughly put together your offer, so put together and segment your list. That's the only way you can succeed.