Metrics you can use

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Obviously, he will need your product or service the most. However, you can't always offer him that product or service, or rather you can't do it all the time. Segmentation in email marketing is so important because it helps you achieve your business goals more easily. Of course, segmentation is only successful if you combine it with other available criteria.

In digital marketing in general, the one who deals with advertising is in a favorable position because he determines analytics and strategy on various criteria. Basically, the better you choose these criteria, so that they are more b2b email list relevant to your business, the more successful you will be in advertising. The criteria you can use are:


Essentially, it is important that you understand what is most relevant to your business. Therefore, your advertising will be successful.

Test, test, test
Finally, there is testing, as testing is at the heart of the success of any data-driven advertising. Only when you test your email marketing campaign on different parameters will you be able to see which will achieve the highest conversion rate and ROI:

If you don't do this, you will have much less chance of being successful in advertising. Of course, you should take into account that you should not change the persona itself or the intention for which you are starting the campaign. Instead, the list, once these first parameters are determined, should be further segmented and adjusted according to criteria that can be changed.

The testing itself is done by making different lists based on changing some of the criteria. Depending on your overall advertising strategy, how often you email your list contacts will also depend on it. After that, measure the conversion rate. Additionally, conduct another send at different benchmarks. Measure, optimize, retest.

It's the surest way to get the highest ROI possible with a method that never seems to go out of style. In any case, it is the future of the past that you can rely on, if only you are prepared to test it tirelessly.
 

It is best to complete the content:

your customers' problems and solutions for them
the advantages of your business
by comparing other products with yours
by researching product or service specifications
Furthermore, you can experiment with the content by:

change the length of posts
allow different levels of interaction
change the relationship between text and visuals
Write better copy.