An attempt to combine several projects of different themes into one

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Typical for clients with a desire to constantly test something and change advertising materials or simply save money.

Agencies have a rule: one site = one project, since each project requires separate semantics, separate ads, analytics and optimization.


10. A non-converting website and a complete lack of understanding on the part of the client that conversion depends not only on advertising, but also on the landing page itself and its loading speed.

Usually we appeal to data about the resources themselves. For example, you can check the loading speed and get specific recommendations for optimizing a site using the Google tool .


11. The site is under development, chinese overseas africa database launch dates are unclear . There are two risks for the agency here. First, the developer may not complete the work on time, which means that we will not start work and lose money. Second, it may happen that the work will have to be done again, for example, if the site and landing page URLs change.


12. The client's activities or products are subject to additional certification or licensing, products or services are prohibited from advertising . With prohibited products, everything is clear - we simply will not be able to launch campaigns. And in the case of products and services that require licenses and certificates, difficulties arise during moderation, and this delays the launch and optimization.