Organic content and paid content on social networks
Posted: Sat Apr 19, 2025 5:47 am
A strategy based on publishing organic content on social media aims to strengthen your relationship with your customers or audience. It helps you:
establish and develop your brand presence on the channels already used by your audience;
support and retain your existing customers;
convert new customers by showing them what you have to offer.
Unfortunately, organic content often achieves its business objectives less quickly than paid content. While technically free, it requires significant time, testing, and experience to be effective.
Paid content, on the other hand, allows you to connect with new customers azerbaijan phone number data or members of your audience. It helps you:
reach a wider audience;
target the ideal customer more precisely;
achieve your business objectives faster.
That being said, paid content requires a certain budget, but also real expertise (these advertisements must be monitored ).
In short, organic content is essential for building links, but social network ranking algorithms also require you to rely on paid advertising.
Combining paid and organic content in your social media strategy
Most integrated strategies rely on organic content to meet the needs of existing customers and entertain them, while leveraging paid content to attract new prospects.
Let's take a closer look at how to do this.
1. Promotional content is not always synonymous with sponsored content.
First things first: only pay for ads when they can help you achieve your key performance indicators and, ultimately, your business goals . On social media, ads are not a panacea. And even if they were, you shouldn't underestimate the power of well-crafted, organic posts that are sure to be shared.
For example, when you have an announcement to make, whether it's a partnership, a change in business, or a new version of your flagship product, your followers need to be informed. A creative, original, and natural campaign will create buzz without a financial boost. Prepare a powerful post , pin it to your profile, or highlight it in your Stories if it's a crucial piece of information.
Netflix has announced the availability of a highly anticipated title (The Princess of Chicago: In Search of the Star) as a natural publication on Instagram.
View this post on Instagram
A post shared by Netflix US (@netflix)
However, if your organic posts aren't delivering results, whether in terms of reach or impressions, you may have to reach into your (business's) wallet.
2. Boost your best natural content
Your top-performing posts aren't just there to boost your vanity metrics. To get started with sponsored posts, start by identifying the content that resonated best with your audience to expose it to new users.
This is often thought of as a less-than-ideal strategy because it involves little risk: you don't need to create an ad, let alone a campaign. However, most social media experts will tell you that you shouldn't hesitate to turn effective content into sponsored posts.
For example, you could start by allocating a small budget to the most popular post of the week or month when generating your analytics report. Don't just focus on likes; look at conversions, profile views, and so on.
establish and develop your brand presence on the channels already used by your audience;
support and retain your existing customers;
convert new customers by showing them what you have to offer.
Unfortunately, organic content often achieves its business objectives less quickly than paid content. While technically free, it requires significant time, testing, and experience to be effective.
Paid content, on the other hand, allows you to connect with new customers azerbaijan phone number data or members of your audience. It helps you:
reach a wider audience;
target the ideal customer more precisely;
achieve your business objectives faster.
That being said, paid content requires a certain budget, but also real expertise (these advertisements must be monitored ).
In short, organic content is essential for building links, but social network ranking algorithms also require you to rely on paid advertising.
Combining paid and organic content in your social media strategy
Most integrated strategies rely on organic content to meet the needs of existing customers and entertain them, while leveraging paid content to attract new prospects.
Let's take a closer look at how to do this.
1. Promotional content is not always synonymous with sponsored content.
First things first: only pay for ads when they can help you achieve your key performance indicators and, ultimately, your business goals . On social media, ads are not a panacea. And even if they were, you shouldn't underestimate the power of well-crafted, organic posts that are sure to be shared.
For example, when you have an announcement to make, whether it's a partnership, a change in business, or a new version of your flagship product, your followers need to be informed. A creative, original, and natural campaign will create buzz without a financial boost. Prepare a powerful post , pin it to your profile, or highlight it in your Stories if it's a crucial piece of information.
Netflix has announced the availability of a highly anticipated title (The Princess of Chicago: In Search of the Star) as a natural publication on Instagram.
View this post on Instagram
A post shared by Netflix US (@netflix)
However, if your organic posts aren't delivering results, whether in terms of reach or impressions, you may have to reach into your (business's) wallet.
2. Boost your best natural content
Your top-performing posts aren't just there to boost your vanity metrics. To get started with sponsored posts, start by identifying the content that resonated best with your audience to expose it to new users.
This is often thought of as a less-than-ideal strategy because it involves little risk: you don't need to create an ad, let alone a campaign. However, most social media experts will tell you that you shouldn't hesitate to turn effective content into sponsored posts.
For example, you could start by allocating a small budget to the most popular post of the week or month when generating your analytics report. Don't just focus on likes; look at conversions, profile views, and so on.