The Importance of Marketing Management
Posted: Sat Apr 19, 2025 6:31 am
Many industries are currently undergoing drastic changes that are forcing managers to streamline, reduce staff, and ensure the organization is as lean as possible. Why should marketing management remain a priority as the economy heads toward a possible recession?
As the Harvard Business Review said during the previous recession:
“In a recession, it’s more important than ever to remember that loyal customers are the primary sustainable source of cash flow and organic growth. Marketing isn’t optional. It’s a “necessary cost,” essential to generating revenue from these and other key customers.”
Thanks to good marketing management, the rest of the company benefits from:
Consistent revenue: Marketing generates revenue that helps fund the rest rcs data portugal of the business. It's a fuel or accelerator for the rest of the machine.
A better reputation: Marketing often oversees public relations and has the most influence and control over your brand's reputation. This is increasingly important, especially in saturated markets.
Better product understanding: By collaborating with the product team and using marketing research and analysis, product development becomes more informed.
More targeted sales messages: Because marketers spend a lot of time learning about your target customers and developing their positioning, they can help sales teams with messages and presentations for stronger closings.
As the Harvard Business Review said during the previous recession:
“In a recession, it’s more important than ever to remember that loyal customers are the primary sustainable source of cash flow and organic growth. Marketing isn’t optional. It’s a “necessary cost,” essential to generating revenue from these and other key customers.”
Thanks to good marketing management, the rest of the company benefits from:
Consistent revenue: Marketing generates revenue that helps fund the rest rcs data portugal of the business. It's a fuel or accelerator for the rest of the machine.
A better reputation: Marketing often oversees public relations and has the most influence and control over your brand's reputation. This is increasingly important, especially in saturated markets.
Better product understanding: By collaborating with the product team and using marketing research and analysis, product development becomes more informed.
More targeted sales messages: Because marketers spend a lot of time learning about your target customers and developing their positioning, they can help sales teams with messages and presentations for stronger closings.