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Examples of an innovative omnichannel strategy

Posted: Sat Apr 19, 2025 8:16 am
by sakibkhan22197
Displaying availability in the nearest store or click and collect have long been standard – or should be everywhere. Companies that consistently think about and implement omnichannel marketing across all channels are innovative. They continually develop offers that integrate channels and offer shoppers significant benefits.

Thalia: flexible and personalized
The omnichannel strategy of the Thalia bookstore chain makes it easy for customers to choose the time and place they want to shop. For example, they can order a book online and have it delivered to their home free of charge or pick it up at any time at the nearest bookstore—after closing time at a pickup location, which is increasingly being offered by more and more stores. If the book is in stock, it can even be ready for pickup within two hours.

Thalia also gives readers a choice when it comes to e-books: They can use a reading latvia phone number data device or simply download an app for their mobile phone and/or desktop computer. Communication is also omnichannel: In the app, customers can follow their "favorite booksellers" and receive relevant book recommendations via push notifications.

Nike: always the right shoe size thanks to AI
You've probably asked yourself while shopping online: What shoe size do I need? And why is it different for company X than for company Y? Sportswear manufacturer Nike has an omnichannel solution to this problem: an AI-driven foot measurement system via smartphone or in-store called "Nike Fit." This guarantees shoppers the right size for every model. If you still want to try on the shoes before buying, you can have them delivered to a store.

In addition to foot measurements, the app offers personalized recommendations, for example. Online shopping is also always present in the stores – for example, in the form of displays where out-of-stock products can be ordered online and shoes can be personalized. Another special on-site service is upper body measurements for the right bra.