Keyword data protection: responsible data use
Posted: Sat Apr 19, 2025 8:28 am
Data protection is of central importance in native advertising. It strengthens user trust and underscores the ethical responsibility of advertisers. Responsible handling of user data helps ensure the integrity of campaigns, which contributes to establishing long-term customer relationships.
Transparency and consent
Transparency in the handling of user data in native advertising builds trust and shows users that their privacy is respected. Best practices for obtaining user consent include clear and understandable information about data usage and simple opt-in mechanisms. Transparent communication strengthens the credibility and acceptance of advertising campaigns.
Positive examples
Successful native advertising campaigns that have integrated data protection and transparency in an exemplary manner demonstrate the importance of these aspects. One example is the Otto Group data protection information campaign.
Following criticism of its lack of transparency, Otto actively began providing users with netherlands phone number data detailed information about its data usage. This campaign gained users' trust and thus achieved better results.
OTTO digital responsibility - Native Advertising
Overview of the "Digital Responsibility" website of the online retailer OTTO .
Criticism of native ads and avoiding mistakes
There are some common mistakes you should avoid when it comes to native advertising. These include misleading content, a lack of transparency, and ignoring platform guidelines. Successful campaigns are characterized by
through clear and honest communication and
compliance with best practices.
Avoid overloading users with too many ads.
Advertisers are willing to pay large sums for articles in online magazines or traditional print media to ensure their advertising doesn't look like advertising. For example, it's possible to publish studies that specifically promote a product but have the appearance of a regular newspaper article.
Native advertising and the accusation of surreptitious advertising
In the worst case, an advertorial isn't far removed from stealth advertising. Also read: Marking ads on Instagram - how to prevent stealth advertising. If you rely on advertorials, you're creating real added value; scam tricks are more likely to be punished in the long run.
Transparency and consent
Transparency in the handling of user data in native advertising builds trust and shows users that their privacy is respected. Best practices for obtaining user consent include clear and understandable information about data usage and simple opt-in mechanisms. Transparent communication strengthens the credibility and acceptance of advertising campaigns.
Positive examples
Successful native advertising campaigns that have integrated data protection and transparency in an exemplary manner demonstrate the importance of these aspects. One example is the Otto Group data protection information campaign.
Following criticism of its lack of transparency, Otto actively began providing users with netherlands phone number data detailed information about its data usage. This campaign gained users' trust and thus achieved better results.
OTTO digital responsibility - Native Advertising
Overview of the "Digital Responsibility" website of the online retailer OTTO .
Criticism of native ads and avoiding mistakes
There are some common mistakes you should avoid when it comes to native advertising. These include misleading content, a lack of transparency, and ignoring platform guidelines. Successful campaigns are characterized by
through clear and honest communication and
compliance with best practices.
Avoid overloading users with too many ads.
Advertisers are willing to pay large sums for articles in online magazines or traditional print media to ensure their advertising doesn't look like advertising. For example, it's possible to publish studies that specifically promote a product but have the appearance of a regular newspaper article.
Native advertising and the accusation of surreptitious advertising
In the worst case, an advertorial isn't far removed from stealth advertising. Also read: Marking ads on Instagram - how to prevent stealth advertising. If you rely on advertorials, you're creating real added value; scam tricks are more likely to be punished in the long run.