What does “storytelling” mean?

[sakibkhan22197]

People have probably been telling stories ever since they developed language. Stories provide a framework in which listeners can learn and discover new things – both about the culture in which they live and about themselves. This hasn't changed to this day: good stories offer more than just entertainment. They ensure that listeners or viewers are captivated and can follow attentively even a multi-part epic like "The Lord of the Rings" – regardless of the medium (book, film, radio play). In marketing, storytelling is a type of narrative technique that focuses on stories surrounding a product, brand, or company.

What does a good story need?
Anyone interested in storytelling should know the basics of storytelling. Important philippines phone number data elements of a story, and thus also of storytelling, are:

Hero/Heroine (main character) with whom the audience can connect (provides points of identification)
Opponent of the main character
other characters (e.g. mentor of the main character)
Emotions (in the story and in the audience)
clear motives (why do the main character and the antagonist act like this?) and goals
Conflicts (obstacles of all kinds that the main character must overcome)
Tension
Development (of the story and the main character)
possibly a statement/message
Visual Storytelling _ Checklist Content of a Story
What does “visual storytelling” mean?
Telling stories using images or with the support of appropriate images – that's the essence of visual storytelling. It's about how a story is told in images. It doesn't matter whether you choose still images or moving images, i.e., video. Visual storytelling is extremely important in marketing, and this has only increased with social media.

What is visual storytelling used for?
The primary goal of visual storytelling is to capture the attention of the target audience. Visual storytelling in marketing achieves this by presenting content in a vivid and emotional way. This gives the target audience the opportunity to connect emotionally with the content and identify with the people portrayed.

This leads to further goals:

Attract customers and increase their willingness to buy
Retain customers
Activate users and thereby increase the conversion rate on social media
Areas of application for visual storytelling include:

Branding (also of a company or person)
Human Resources (HR): Finding staff