What important links are there?

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Links are also an important ranking factor. In search engine optimization, there are two different types that need to be distinguished:

External backlinks (off-page) , i.e., links from other websites. While backlinks were one of the main tasks of every SEO specialist in the past, they will play an increasingly smaller role in the future. The reason for this development is primarily the increasing use of artificial intelligence (AI) by Google. With the "Google Brain" research project and the acquisition of the AI ​​specialist "DeepMind," Google positioned itself in this field years ago. For SEO managers, this means that the reign of backlinks is nearing its end, and content quality, along with individual search intent (user intent), is becoming increasingly important.
Internal linking (on-page) records how deeply the individual subpages are integrated algeria phone number data into the website architecture and how they link to each other. Internal linking is an on-page task for every SEO because it requires working on the content. Clearly, it's a fundamental factor for successful SEO.
The URL structure
The URL is usually derived from the selected title of the website. This means that if the keyword is used in the title, it will usually also be used in the URL. A short and appealing URL is essential. This provides the user with good orientation and, for SEO purposes, offers the opportunity for good search engine rankings.

What should be considered when creating a URL?
The shorter a URL, the more weight is given to the words it uses. They're also much easier to remember. To ensure a good URL structure, you should avoid unnecessary words and use hyphens when stringing words together. Special characters and umlauts should be avoided in the URL.

Will backlinks still be relevant in 2025?
Opinions differ on this question. However, it's unlikely to disappear as a ranking factor any time soon. Regularly building high-quality backlinks still leads to a significant increase in traffic over time. Focusing on topic relevance and link ratings, it's safe to say that backlinks from trusted and popular websites still increase a website's authority. Additionally, these links continue to be a valuable source of brand image and help generate referral traffic.

How do I create content for search engines and users?
Don't make the mistake of writing solely for the search engine! Remember that behind every click is a human who would surely rather read good content. Both goals must be reconciled to achieve success with search engine optimization and the content itself. Today, the use of artificial intelligence allows Google to measure content quality using so-called "co-occurrences," a more advanced form of keyword density. It's no longer about the quantity of keywords, but also about the semantic distance between two words, i.e., how closely related these words really are. Google has managed to correctly identify synonyms and ambiguous definitions, as well as correctly interpret previously unknown search queries.

What does this mean for SEO? A return to traditional content production. Every keyword has a group of related keywords, which together lead to rankings for a specific topic. This goes far beyond the obvious relationship. If we take "leather" as an example, the different rankings depend on whether "jacket," "size," or "color" appears in the text. The more relevant the related words are and the more complete the description within the text, the higher the quality of the content. It's important to consider not only the number of these related words, but also their detail.