The relevance of principality scoring for an effective CRM strategy
Posted: Sun Apr 20, 2025 4:52 am
With increasing competition, the principality score has become essential to retain customers and reduce churn . It allows you to identify strategic opportunities, such as in the case of an upper-middle class customer with a low score.
Even with high financial potential, this customer may not be engaged, but an poland mobile database such as a card upgrade can increase their level of commitment and reduce the risk of migration to a competitor.
Examples of different profiles and their levels of principality
Young university student
Average score, uses the account for internship grants and punctual payments.
Strategy: Offer initial benefits, such as cashback.
Small business entrepreneur
High score, with high turnover and frequent use of credit and PJ services.
Strategy
Offer flexible solutions for expansion.
Retired: low score, uses another bank to receive pension.
Strategy:
Promote portability of benefits and create bonds.
Even with high financial potential, this customer may not be engaged, but an poland mobile database such as a card upgrade can increase their level of commitment and reduce the risk of migration to a competitor.
Examples of different profiles and their levels of principality
Young university student
Average score, uses the account for internship grants and punctual payments.
Strategy: Offer initial benefits, such as cashback.
Small business entrepreneur
High score, with high turnover and frequent use of credit and PJ services.
Strategy
Offer flexible solutions for expansion.
Retired: low score, uses another bank to receive pension.
Strategy:
Promote portability of benefits and create bonds.