shopping bag vs shopping cart
Most of the most popular platforms in the digital market use the shopping cart model, such as e-commerce and marketplaces. However, this does not mean that these are the best options for promoting your products and establishing an online store. After all, it is in these environments that 70% of potential customers abandon their carts.
What generally happens is that products are displayed in a technical and ukraine mobile database manner, without creating a connection or a sense of need in the consumer. And, in this scenario, many users are just researching options and prices, without really being ready to buy, characterizing what we call a cold audience. Therefore, a large portion will abandon the cart. The exception in these cases is an audience that already knows your brand and feels confident about purchasing your products.
This is why the single-product strategy, or sales without a shopping cart , has proven to be so effective for online sales and in capturing new customers, with conversion rates much higher than those of checkouts with a cart.
In this modality, the focus will be on a single product, which will be presented on a sales page integrated with a single-product checkout.
The sales page acts as a salesperson, using emotional language to connect with the consumer's needs and highlight the product as a solution. It is the ideal time for impulse purchases, without friction and aligned with the customer's desires. You can count on various strategies and create a powerful sales funnel, using testimonials, explanatory videos, quality images, etc.
During checkout, the customer only fills in the necessary information, without distractions or complex processes that could discourage the purchase. This means that the purchase is completed quickly and the chances of abandonment are low. And if you are naturally interested in this solution, we have a special tip for you at the end.