4.1- Why single-product checkout improves your customer experience

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The user experience determines whether or not they will buy. So it is essential that this experience is as positive and fluid as possible. Take the case of the brands mentioned above: Truff Hot Sauce and Soma. Both sell a single product, but continue to use the shopping cart sales model, making the process longer and increasing the chances of the user giving up on the purchase.

In these cases, a single-product checkout is ideal . Since only one product (or kits of the same product) is offered, there is no need for a shopping cart. Simply place a “buy” latvia mobile database with a link that takes the customer directly to the payment, avoiding time-consuming and impractical processes from the consumer’s point of view.

single product with cart and without cartAs you can see, the no-cart model involves at least one less step. Some e-commerce models also require you to create an account before proceeding with payment, further increasing the time it takes to complete an order.

In a study conducted by Amazon, it was found that for every tenth of a second that a page takes to load on a smartphone, sales drop by 1%. Therefore, user experience is crucial to the success or failure of your business. After all, users will prefer to buy products from a store that is easy to use, from apps that don't keep them waiting, that understand their context and simplify the experience. And it is extremely important that your store offers this positive experience, after all, the competition is just a click away.