Nowadays, social networks play a very important role in people's lives, as more than 3.48 billion people belong to one.
This is because they have not only made communication easier, but they also allow ideas and information to be shared through virtual networks.
These digital platforms have become part of people's daily lives and not only allow you to interact with other users, but also with organizations, facilitating bilateral communication between companies and consumers.
For the above reasons, social networks have also been part of the great transformation that Marketing has undergone in recent years. All due to digitalization and the need for businesses to be at the forefront.
How were social networks created?
SixDegrees is considered by many to be the first modern social network, as it allowed users to have a profile and interact in a similar way to how they do today. However, very few people imagined that social networks would have the impact they have today.
From there, other social networks were created that were very popular at the time, such as Hi5 and Myspace.
Similarly, it was in the early 2000s that the large social networks we know today, such as Facebook and LinkedIn, emerged as ideas.
Woman logging into her social networks
So, what are social networks for?
In addition to facilitating the sharing of ideas and information, it allows the exchange of user-created content, photos, videos, among other types of formats.
Thus, the importance of social networks can be seen in the daily use of Internet users , as well as their application to different businesses regardless of their nature.
What is the importance of social media for my business?
Although businesses with the largest online presence are those in the areas of entrepreneurship, beauty, wellness, food and lifestyle, all types of businesses need to have an online presence.
This is because through it, companies can promote themselves and have more direct communication with their potential consumers.
This is how social networks have even influenced users' purchasing decisions.
People have learned to trust what they read on social media, reviews and recommendations from other Internet users. This is a great advantage for companies and businesses , as in this context they found a direct way to communicate with their target audience.
Furthermore, having an online presence has become so indispensable for companies that if they don't have one, they can be defeated by their competition.
Woman researching the importance of social media
What types of social networks exist?
It is normal that when we talk about social networks, the first thing that comes to mind are the most popular ones such as Facebook, Instagram or Twitter. But there are several types of social networks depending on the niche you belong to and your purpose in said network.
This varies if you plan to use them for personal use or if you want to build a social media marketing strategy.
Social connections
To build online connections and stay in touch with friends and family, the best social networks are:
Facebook
Man logging into his Facebook account
Possibly the most popular social network worldwide.
Facebook helps users create connections and share information with the people and organizations they want to interact with.
This action is not bad, however, it is necessary to evaluate what telemarketing leads peru telephone number data added value the platform can offer to your business, and if your ideal audience spends time on it.
Facebook has advantages such as having a user base of more than a billion people . It also offers groups with users belonging to our market niche.
It is a good social network to promote our products, however, we must generate constant content, so having the resources and time to do so is important.
Twitter
On Twitter you can share your thoughts in real time.
This is more of an informative social network to the point that it has become a news platform.
For businesses, this social network is ideal if you want to manage both promotions and customer service in one place, since you can have real-time interaction.
It's perfect if you don't have much time or resources to create content.
Sharing multimedia content
Through social networks it is easy to share multimedia content such as photos and videos online.
The most popular sites to do this are Youtube and Instagram.
Youtube
It allows you to share videos with a large audience and also serves as a search engine where you find answers to the questions you are looking for.
On the other hand, if you are a business, YouTube can help drive a lot of traffic to your website.
It is important to create quality content to encourage user participation and position yourself as an expert in your industry.
On this platform you will find a unique space for interaction and communication that will allow you to reach a global audience.
Instagram
Man logging into his Instagram account
With over a billion monthly active users, Instagram is one of the most popular social networks out there today.
In it you can share photographs and striking visual content as part of the interaction.
This is why it is considered more of an entertainment network. However, over time it has generated great strength that has allowed it to boost businesses with its online presence.
Ideally, a company should only start with Instagram if, due to the type of business, it can generate attractive and easy-to-share visual content.
It is preferable to use Instagram over YouTube if your idea is to generate short and attractive videos.
Pinterest
This social network is ideal for showing off your creative skills and sharing them. You can also find plenty of inspiration for your personal projects.
In the professional field, companies have shown interest in Pinterest when they want to humanize their company or want to show their products and the entire corporate culture that exists behind it.