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Applying Conversational Marketing

Posted: Mon Apr 21, 2025 9:22 am
by bitheerani90
Now that we know how this type of marketing works and its importance, let's talk about its application.

Conversational marketing can be used on websites, social networks and chat apps, such as Whatsapp or Messenger, for example.

Furthermore, this type of marketing is very common in Call Centers where, through voice command systems, it is possible to cancel telephone services, check bank balances and even purchase new packages for your cable TV.

According to a survey by MarketsandMarkets, which latvia mobile database 1,235 consumers, one in four respondents have used chatbots for customer service in banks, stores or e-commerce. Of these, 69% said that the customer service experience was excellent or very good.

This same research indicates that the chatbot market is expected to grow 30% per year until 2024.

Happy customers, more sales
The image shows a happy woman with shopping bags and the following phrase described below: "Happy Customers, More Sales!"
In general, conversational marketing was created to make online service more humanized and generate good experiences for customers.

And, amidst so much competition, treating consumers well is essential for the growth of any business.